AppSense have recently released various beta versions of their latest product DataNow, so what is it and what can it do for you and your organisation. Firstly, what is it? So AppSense market this using at least two catch phrases, "On premise data solution", and a "Data Broker". Locating your or your companies data in the cloud comes with risks: security, ownership, leakage etc. DataNow avoids those risks as it does not move any of your data to the cloud but rather enables cloud access to your data. This is where the ubiquity comes from. DataNow provides anywhere, anytime, any device access to your data where it is today, inside your organisations firewalls, protected, backed up and importantly still owned and controlled by you or your organisation.